Images Count As Much As Words, Maybe More

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Watch Your Marketing Soar by Adding Images or Video

Okay, if you hire writers, they know that websites with images or video have 60 percent more clickthroughs than websites without them. Images bridge the gap between writer and marketer. Writers know the value of media in a post or article.

But, they are not going to offer to add them unless you add some money to their pay. While sticking an image or even a video on your prose assignment seems easy, it requires more work on our part.

  • We have to find a suitable image or video
  • We have to make sure that the license is free use so you do not have a copyright violation
  • We have to secure permission if it is a “not for public use” image or video
  • We have to make sure that it is properly credited

This takes up more of what writers have to sell, their time. In fact, it takes up nearly the same amount of time as it does to create excellent content. So, if there is an addition fee is it worth it?

Is it Worth It?

Absolutely. The value  of video for Internet marketers began when Google started including it in searches back in 2007. Before then, finding a video or image was a complicated task. But, even though, the blended results have been available for almost a decade, most Internet marketers have not been using them One reason for this is the Internet marketing folks do not realize how valuable images and video are in SEO. And, I also believe that writers do know, but do not volunteer it because the additional work, is not worth it to them and asking for what it is worth to them will send clients scurrying. Think about the best articles in your favorite magazine. Those articles are not just text. They include rich images that help excite the reader. That is what you want from  your content too. Online content can use images and video… in fact, online content should use quality photos and outstanding video.

Four Ways to Measure

Here is what four metrics, SEO experts say are proof that images and videos are worthwhile;

  1. Better Search Engine Page Results (SERP)
  2. Higher Click Through Rates (CTR)
  3. Lower Bounce rates
  4. Higher quality back-links

Kwikturn Media, has an infographic that makes it clear that visual content is of super importance to marketers.

  • 90 percent of the information that the brain receives is visual.
  • Your brain can process visual information 60,000 times quicker than the written word. With only 3 to 5 seconds to hook a reader this is important!
  • 40 percent of Internet users respond better to visual information than just ordinary text.
  • 46 percent of those surveyed report that the design of a website is the single most important criterion for determining the credibility of a company.
  • A blog post with an accompanying infographic gets 12 percent more traffic than those without.
  • Posts with video have three times more inbound links than posts only having text.
  • 700 videos are shared on YouTube every minute.
  • In 2012, Pinterest accounted for more referral traffic than Google+, YouTube and LinkedIn combined. Pinterest had a 3.6 percent of all referral traffic at that time. Now, Shareaholic reports that as of March, 2914 the number grew to 7.10 percent.
  • Facebook reports that pages with photos bring more interaction that text, videos, and links.
  • Viewers spend 100 percent more time on pages with videos on them.
  • A consumer is 85 percent more likely to buy a product that has a product video than products without them.

Even More Reason to Use Images

And Jeff Bulsa  an Internet marketing expert adds even more reasons. He says that with images and video, marketers get;

  1. 94 percent more page views;
  2. Press releases get 45 percent more viewers;
  3. In local search results, 60 percent more buyers contact businesses;
  4. Regarding e-commerce sites, 67 percent of potential customers say the image quality is very important to their decision-making, and poor quality images send them to other sites.
  5. 67 percent of online store customers say that the quality of an image is more important than product information and 57 percent prefer an image compared to a long description; while;
  6. On Facebook, there is a 37 percent higher engagement rate for photos than text.

Internet marketers need to understand that the numbers for using video, images, and infographics are rising quickly and that if they want to continue at being successful in Internet Marketing they must add these features. And writers, we need to collaborate with designers or learn the proper way to use images and video. But the biggest change is that clients need to understand the role that media plays in the quality of their content.

Resources for Writers:

Amy Lynn Andrews, a freelancer herself wrote this post that contains excellent advice on the legality of using images

Wikimedia Commons: Wikimedia commons is a great source of free media. As are the following;

Photographer: Beth Fortner. License: Creative CommonsAttribution 3.0 Unported, courtesy of Wikimedia Commons.

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Why Headlines Are Like Cute Kitten Images

 

 

  • Picture

       Even Though This Kitten Has Nothing to do With Headlines, You Will Read the Content

    Every visitor to the Internet knows that cute kitty videos and images get plenty of attention. So do great headlines! In fact, a great headline is one of the most crucial parts of a blog or article.do great headlines! In fact, a great headline is one of the most crucial parts of a blog or article.Many Internet veterans are familiar with the 4U’s of great Internet Headline Writing. For those of you new to Internet marketing they are:

    1. Urgent
    2. Unique
    3. Useful
    4. Ultra-specific

    Urgent: When readers judge a headline is urgent, they tend to open and read the blog, article, or email. For example, last chance sale!

    Unique: Why being unique is vital is that a unique headline catches the reader and if he or she has not seen this type of information, holds them on your page

    Useful: If a headline that promises the content below it is useful and then doesn’t deliver, readers will leave the page.

    Ultra-specific: What makes specificity in headline writing important for readers is that it helps them information useful to them and reading the content beneath it is more compelling. For example- One Day Sale Tomorrow Only – All Linens 50% Off! It tells the reader what is on sale, when, and how large the discount is – this is very specific.

    Best Words to Use in a Headline

    Words in a headline that draw people to it and the content include:

    • New: 10 New Ways to Save on Grocery Bills!
    • Secret: The Secrets of Financial Success
    • Now: How to Change Careers Now
    • How To: How to Grow Old and Be Healthy
    • Shocking: The Shocking Reason Your Auto Insurance is Too High!
    • Numbers: 10 Amazing Easy Ways to Write Headlines

    So, now that you have the idea, other great words to include in a headline are,

    • This
    • What, When, or Which
    • Amazing
    • Breakthrough
    • Exclusive
    • Bargain
    • You & Your
    • Why
    • People
    • Video

    The Importance of Headlines

    In an article about how important headlines are, Copy Blogger shared some astonishing data, such as,

    1. Out of 10 people, 8 will read the headline, but only 2 read the copy
    2. Copywriter Gene Schwartz many times spent a full week writing a headline and the first 50 words of a sales piece.
    3. The following headline by famed adman David Ogilvy was rewritten 104 times. The epic headline was “ At 60 miles an hour, the only thing you hear in a new Rolls Royce is the ticking of the dashboard clock…”

    Some online marketers know they can do the copy of a particular piece, but still want a freelance writer to come up with a headline.

    Do you find writing headlines hard? I prefer to write a headline first and let it light my way to the end of the blog post or the article.

    How can I help you develop content that is appealing to readers? Do you need help developing titles that pull readers into your blogs or articles? Do you need help developing content for blog and article? If so, contact me using the form on my contact page, or call me at 916-342-0564.

    Next Week

    aliciaNext week, make sure you read Alicia Rades’ Guest Post titled
    What Exactly Makes Your Content Quality Content? I have long admired Alicia’s work as a freelance writer.Alicia’s passion is helping new writers learn freelancer success secrets and helping content buyers choose the best freelancer that they can hire.Get to know more about her and her services at aliciaradeswriter.com, where you can download her free Which Freelance Blogger Should I Hire? worksheet.

Open for Business

As a freelance writer, I belong to a number of forums and follow several blogs. As part of my year-end clean up, I took a look at those blogs and forums and realized that nearly all of them were populated by writers like myself. The best thing about them is they form a superb virtual support system, the negative is they do nothing to help clients and potential clients. Writers are more than welcome to visit and comment on this blog – heck, a little promoting of yourself is even welcome.

Every Friday this blog will post, if you can’t wait, visit my website which will be up and running on January 5, 2015. It will be published there on Mondays.

The only purpose for this blog is to help clients and potential clients learn about the freelancing business and how it helps them with their Internet marketing.

For instance, one area I think freelance writers must educate clients about is Local Search Engine results  Too many times I have spoken to small local businesses who want to hit number one on Google search results. They fail to realize that it is far better for their business to rank #1 on local search engine results. It is far easier, far less costly, and brings in business. Let’s face it, an auto shop in Niagara Falls, NY gains no business from hitting number one in the country under Auto Shops. It is uncertain that the high national ranking will bring them customers from California, South Dakota or Boston.

Hitting the first page in search results for Auto Shops, in Niagara Falls, NY is more targeted, and a well-designed site brings new customers.

There will be lots more posts on local search, targeted marketing, social media and more. Guest posts by highly qualified Internet marketers will be here from time to time as will links, like this, to outside resources.

Happy New Year!